Catherine Brown is a veteran of 25+ years of B2B (business-to-business) selling and launched her first sales consulting firm in 2003. She now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. In her new book, How Good Humans Sell ™: The Proven Path to B2B Sales Success, she combines best sales practices with social psychology principles. The training can be used in combination with other sales training programs to help sales professionals overcome the hesitation that keeps them from closing more business. She is looking forward to being a guest on Convert with Confidence.

 

Catherine lives in Texas with her family and she enjoys reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is StoryBrand Marketing trained.

 

WEBSITE: https://extraboldsales.com